Second-generation Indonesian designer, problem solver, and storyteller currently shaping ideas in Toronto.
HOW I GOT INTO DESIGN
A lot of designers claim to be user first. I’m not— at least not fully.
Real impact happens when design balances user needs, business goals, and technical realities.
I genuinely care about the people I design for and inderstanding their world, their frustrations, their needs. But I also get invested in how the product actually works in the real world. Does it move the needle for the business? Does it fit the roadmap? Can we actually build it well? Finding that sweet spot where all three connect… for me, that’s where the magic of design lies.
That is why I don’t call myself a user first designer— because that's only a half of the equation.
It's not about ignoring users; it's about seeing the bigger picture. My process always starts with user needs, but it quickly zooms out to consider the trade-offs. What are the timelines? What's technically feasible right now? What delivers the most impact for everyone involved – users, the team, the business? Great design solves real problems within real constraints, not just theoretical ones.
And finding that balance? It's definitely a team sport.
This kind of design doesn't happen in a silo. I can't balance these different needs without rolling up my sleeves and working closely with product managers, engineers, researchers, and stakeholders. It’s about building shared understanding, debating ideas respectfully, and leveraging everyone’s expertise. True collaboration means listening as much as I talk, and trusting that the best solutions often emerge from that shared effort, not from a lone genius designer.
3 years of experience designing for B2C & B2B Saas.
Sonnet
Product Designer
Current Toronto
Designed end-to-end user flows and digital products for Sonnet, making insurance accessible and user-friendly for millions of Canadians. Created and managed scalable pages on a CMS builder to support Sonnet’s digital platform.
Teck
UX Designer, Co-Op
2023 - 2024 Vancouver
Designed a central hub turning Fleet Management System big data into practical insights for coal miners. Published scalable and customizable design system components for Teck Digital Analytics by using variants & variables in Figma.
WillowTree
Product Designer, Intern
2023 Vancouver
Conducted research, user interviews, high-fidelity prototyping, and usability testing for WillowTree’s biggest client, T-mobile, and a leading global money transfer company.
Visier
UX Designer, Co-Op
2022 Vancouver
Handled the UX of a major released feature integrating the newly-acquired Willow A.I. into Visier’s Analytics platform. Also participated end-to-end in redesigning Visier Studio’s information architecture and design system.
Gojek
Product Designer, Intern
2021 Singapore
Designed 4 new transport features focusing on ride-hailing pickup experience, growth, public transit & service excellence. 3 out of the 4 features are pushed for public release in Q4 2021.
Education
University of British Columbia
B.A. Visual Art
Minor in Creative Writing
2024 Vancouver
Talks
UBC Arts Co-Op Kickoff
What is it like working as a Product Designer?
2024 Vancouver
Gave a talk as a alumni in the annual pre-employment training for 200+ new UBC Arts Co-op students. Talked about co-op experiences and how to kickstart a career in UX Design.
Canadian Education International
Study In Canada— All You Need to Know About Working in Tech
2023 Vancouver
Invited as a guest speaker to share insights on breaking into the tech industry in Canada. Covered everything from landing a first internship in design to navigating work culture, visas, and career growth.
Awards
Best UI Design UX Laurier 2024
What if Twitter & BeReal had a baby?
1st Place Western Founders Network 2023
Designed "Avenir"— an app to aid Canadian immigrants & refugees struggling with job searches.
2nd Place Ideate by Hack Duke 2022
Created "Chef"— an app to nurture young people to respect life, earth, and each other through growing, cooking, and sharing food.
1st Place— Education Garuda Hacks 2020
Created an app to connect prospective international high school graduates with university students abroad.