Second-generation Indonesian designer, problem solver, and storyteller currently shaping ideas in Toronto.
HOW I GOT INTO DESIGN
A lot of designers claim to be user first. I’m not— at least not fully.
User needs are the starting point, not the finish line.
This doesn't mean ignoring users. While my process always starts with understanding their needs, I always look at the bigger picture. That means asking practical questions: What's the timeline? What can we realistically build right now? Which path delivers the most value for users and the business? It’s about tackling real problems within real-world constraints, not just designing in a vacuum.
Good design balances user needs with business and tech.
For me, the magic of design lies when we are able to grapple with the tough business targets and the nitty-gritty technical constraints just as much as user desires. It’s about connecting these dots—creating experiences users love while delivering powerful results that move the needle.
So, how does this play out day-to-day?
It means getting involved early to understand the strategy, using research and data to find the right problems to solve, and constantly checking in with PMs, engineers, and stakeholders on what’s feasible. It’s about building shared understanding, debating ideas respectfully, and leveraging everyone’s expertise. True collaboration means listening as much as I talk, and trusting that the best solutions often emerge from that shared effort, not from a lone genius designer.
3 years of experience designing for B2C & B2B Saas.
Sonnet
Product Designer
Current Toronto
Designed and optimized key customer conversion funnels using CMS strategies and quote flow improvements for an insurance provider. Scaled the company's design system across platforms.
Teck
UI/UX Designer, Co-Op
2023 - 2024 Vancouver
Worked on enterprise tools, focusing on building a comprehensive design system and creating data visualization interfaces for specialized mining operations.
WillowTree
Product Designer, Intern
2023 Vancouver
Worked with T-mobile on redesigning retail employee experiences informed by field research. Explored AI applications and spatial computing concepts for various Fortune 500 clients.
Visier
UI/UX Designer, Co-Op
2022 Vancouver
Focused on improving internal SaaS workflows and launching new user-facing features within a people analytics platform. Participated in integrating AI-powered capabilities into the product.
Gojek
Product Designer, Intern
2021 Singapore
Focused on enhancing the ride-hailing experience within a major consumer super-app's transport team. Designed map interactions, core features, and contributed to a dynamic home screen redesign.
Education
University of British Columbia
B.A. Visual Art
B.A. Creative Writing
2024 Vancouver
Talks
UBC Arts Co-Op Kickoff
What is it like working as a Product Designer?
2024 Vancouver
Gave a talk as a alumni in the annual pre-employment training for 200+ new UBC Arts Co-op students. Talked about co-op experiences and how to kickstart a career in UX Design.
Canadian Education International
Study In Canada— All You Need to Know About Working in Tech
2023 Vancouver
Invited as a guest speaker to share insights on breaking into the tech industry in Canada. Covered everything from landing a first internship in design to navigating work culture, visas, and career growth.
Awards
Best UI Design UX Laurier 2024
What if Twitter & BeReal had a baby?
1st Place Western Founders Network 2023
Designed "Avenir"— an app to aid Canadian immigrants & refugees struggling with job searches.
2nd Place Ideate by Hack Duke 2022
Created "Chef"— an app to nurture young people to respect life, earth, and each other through growing, cooking, and sharing food.
1st Place— Education Garuda Hacks 2020
Created an app to connect prospective international high school graduates with university students abroad.