At Sonnet, I helped the company 💰 achieve profitability for the first time ever through geo-targeted touchpoints that boosted bundle conversions.
2024 - Now
Toronto
Product Designer
CASE STUDY
OTHER NOTABLE PROJECTS
CMS geo-targeted pages
Created personalized landing experiences by region to improve quote-to-bind conversion rates through targeted content.
Sonnet Design System
Maintained and scaled Sonnet’s design system to support internal teams and ensure consistency across experiences.
Recreational Vehicle Insurance
Conceptual design to explore new insurance categories (ATV/Snowmobile).